Profitable POV Intensive
For solopreneurs, freelancers, and creators who are sick of nobody knowing what they do and how they can help.
In 90 minutes, we’ll find and build the core POVs that sell for you before you ever get on a discovery call. You’ll get a clear guide, an action plan, and finally stop fielding "can you do it for less" and start hearing "where do I sign."
Because it’s not about niching down or posting more. It’s about saying something your dream clients can’t ignore in the places they are already searching for support.
WHY POVS & NOT MORE POSTS
You don’t need to post seven days a week. You don’t need to jump on trends and comment on 100 posts a day. What you need is a plan designed for your actual business, your capacity, and the offers that make you money.
It starts by throwing out the vanilla marketing content and finding the raw content only you can say, because you feel it so deeply in your bones that it keeps you up at night.
That is the content that stops your dream clients in their tracks. It’s time to put it out there.
“Katelin was incredibly helpful in guiding me through my POV journey on social, asked insightful questions and gave me a blueprint that fits my reality while challenging me. I couldn’t have asked for anything more.”
— Catherine Fisette, Profitable POV client
What Do I Actually Get?
This isn’t a discovery call or a group workshop. It’s a focused 1:1 intensive with real research up front and an actionable plan handed over at the end. It includes:
Pre-session research & light audit. A high-level review of your website and social channels to see what you’re saying today, plus a look at who else is talking to your audience and where your differentiator sits.
A 90-minute 1:1 working session. We dig into your audience’s real pain points, the hills you’re willing to die on, and the words your buyers actually use for themselves, then build your core POVs in real time.
Your written POV guide & action plan. A clear guide to your core POVs and the message that ties them together, plus a practical game plan for consistent messaging that converts.
Who This is For
If you are a solopreneur, freelancer, or creator who is:
Ready to stop chasing trends and downloading hook libraries
Wants to attract the right audience, not just any audience
Prioritizes closed deals over virality
Who This is Not For
If you are a solopreneur, freelancer, or creator who is:
Looking for a quick fix to their visibility problem — this takes work
Unclear about their target audience
Chasing virality over sales
How It Works
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We’ll talk through where you are, what you need and whether the intensive is the right next step.
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I’ll send a proposal tailored to you, with the intensive plus any add-ons that fit. Pick what you want and we’ll lock in your session.
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You’ll book your session and recieve the intake questionnaire to fill out before we meet. This should take less than 30 minutes, it just gives us some initial context to get rolling fast!
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A light audit of your channels and a look at your competitive landscape.
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Join your session and we’ll get right into it! This is a no fluff session, get ready to work and emerge thinking differently about your messaging and content!
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Within 10 business days you’ll get your custom 30-day rollout delivered with a Loom explainer so you don’t have to question what to do next.
Meet Your Strategist
Hey, I’m Katelin — content strategist and chaos-calmer for business owners who know they should be showing up online but can’t quite get it right. After nearly 15 years in the social media blender, I have the skills to not just write content, but write content that sounds like you, generates traction, and unlocks new opportunities.
From Global Fortune 500 companies and VC-backed startups to higher ed and non-profits, I’ve helped over sixty companies find their voice and drive results on social media. Now, I focus on helping founders and owners like you do the same — with structure, strategy, and scroll-stopping content that makes your online presence actually work for you.
Ready to Double Down? Check out these Add-Ons.
The intensive gets you the plan. These add-ons each give you one more part of the puzzle piece, completely done for you. No mess, no stress.
Mini Brand Guide
Post design doesn’t have to feel like a grind. Get a toolkit to help make everything flow smoothly including:
One-page, social-focused brand guide building off your existing creative to guide future design work.
5 Custom Canva Templates specific to your content needs
A one-page messaging guide
All delivered with a Loom walk through on how to use, edit, and post.
$750
Audience Analysis
Do you know who your audience really is and where they live online? Get answers and stop guessing with this add-on, including:
A audience research report and breakdown on what to do with the findings
A list of keywords to incorporate into your content
Suggested content topics, angles, and ideas to meet them where they are searching for you.
$875
Content Starter Pack
Don’t wait to make your content plan a reality. Start posting immediately and see how your new messaging comes to life online. Includes:
A premium content messaging guide
5 Canva templates*
10 finalized posts ready to publish
Warm outreach templates
A 90-day editorial calendar with your messaging pre-loaded
*Additional 5 if you also get the brand guide add-on for 10 total.
Bundle all 3 and Save $795!
For those ready to deep-dive into their content and come out the other side already posting, you can bundle all three add-ons to save nearly $800, getting the entire suite plus the initial intensive for $3,200.
$1,750
What Clients Say About Our Work Together
“The sherpa I didn't know I needed.”
- Jen Saxman, eSquared Team
Owner- Stephanie Gray, SGA
Owner“Holy sh!t, you’re amazing!.”
“I didn't have tools or processes in place, I was just kind of piecing things together. This helps me feel a lot more organized. That's a big thing my business was missing
— Elizabeth Harders, Resume Polished
Owner“They grounded us in strategy so that we could develop both a consistent and relatable voice. They were incredibly patient in walking us through every step.”
— Ti Lavers, Notre Dame Alumni Association
Senior Director