Post Category: Based on 6 primary content focuses (Reasons to Believe, Offerings/Expertise, FAQs, Our Story, Relatable or Fun, Partners/Community)
Key Goal: The suggested goal for the post — reach, follows, and engagement
Caption Template: A guide to writing the caption, including a suggested hook and overall layout
Optional Modifications: How to adjust the post to work for other scenarios/topics
Why It Works: A quick explainer on why a post like this can work well—this can also help guide the content itself
Additional Notes: Little tidbits when helpful
Inspiration: A post to showcase how something like this might come to life*
*Keep in mind no inspiration post should be copied exactly. These are only included to showcase how it might come to life. The inspiration tagged did not use these guides, but instead were used to create guides by stripping out the copywriting formulas used.
Post Category: Based on 6 primary content focuses (Reasons to Believe, Offerings/Expertise, FAQs, Our Story, Relatable or Fun, Partners/Community)
Key Goal: The suggested goal for the post — reach, follows, and engagement
Caption Template: A guide to writing the caption, including a suggested hook and overall layout
Optional Modifications: How to adjust the post to work for other scenarios/topics
Why It Works: A quick explainer on why a post like this can work well—this can also help guide the content itself
Additional Notes: Little tidbits when helpful
Inspiration: A post to showcase how something like this might come to life*
*Keep in mind no inspiration post should be copied exactly. These are only included to showcase how it might come to life. The inspiration tagged did not use these guides, but instead were used to create guides by stripping out the copywriting formulas used.
